As the winner of an IdeasTap brief for writers, I was invited to attend the Family Arts Conference held at Rich Mix, Cadogan Hall and Royal Court Theatre, hosted by Family Arts Campaign with talks from the arts organisations and venues which had featured in the Family Arts Festival. The talks covered a range of topics from creative development and collaboration to audience engagement, marketing and ticket pricing.  My purpose as a writer was to produce a report documenting the conference and to inject some colour and fun into an otherwise formal document.